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Sunday, March 3, 2013

Barstool Sports

Trying to find sites that appeal to both men and women seems to be a task in today's world. This is something that page designers have started to take into account.  Making sites that are meant for individual genders and certain demographics have come out in the two sites that I talk about in this blog.  Pintrest is what people usually see as a females site; while sites like barstool sports and menterest are more focused towards males.  This is said to be because of how the site is set up and key words and layouts used.  Pintrest was more focused towards females because it has more words like cute and the set up is more appealing to women.  Also, the items that you read on pintrest are focused towards female like with formulas and posting "attractive" male celebrities or athletes.  This is completely opposite for Barstool sports.  This site has many of the articles focused on sports; whether if be high school sports or professional sports. They take a different take on the sports.  The other aspect where it is more male focused is the "smokeshow of the week" which is a female that people send photos in every week to be chosen as the weekly smokeshow.  This is based off of looks and nothing else that comes into play.  This is not really a topic that is appealing to women but to each their own.  These sites are purposefully focused towards a certain demographic and which makes them such popular sites to people.  This is something that page designers take into account when creating the layout of these sites.

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