Groupon

Groupon is a site that had a lot of potential to be very beneficial to individuals looking for deals but to boost small business this site was not as effective.  Groupon should be projected to everyone and be universally friendly.  By universally friendly, I mean that it is not gender specific and is appealing to all types of people.  Being openly diverse like this is extremely important so that different groups do not feel this site is meant for a certain "gender".  Also, promoting small business is important in the economic system today and is a ideology that groupon wanted to promote but unsuccessfully did.  If I were to run a site to promote small business, I would broadcast it to different social media sites including pintrest, twitter, and facebook but not exclusive to these sites.  the use of twitter would be to show deals that are being promoted at the time instead of irrelevant information that is posted on the Groupon website.  Twitter is a great way to get little blurbs of information out and have people look more in-depth into information.  To gain new viewers or members would be utilizing pintrest.  This site would gain probably a more female basis.  To gain more male viewers, putting advertisements on sports blogs would probably be the best bet for this.   These social media sites must be viewed a few times a week so that it is a common viewing and not just for boredom.  This is because people are more willing to look more into items if they are actually interested in it instead of just quickly scanning over things.  The only problem would be keeping people coming back and repeatedly using the site but keeping people updated on deals through social media sites like Twitter could help with this cause.