Kony 2012

The Kony movement in 2012 to try and save the invisible children was highly viewed once the documentary went viral on twitter and Facebook.  In a two day span, there had been over 7 million views of this video making people more aware.  One thing that many people did not realize was that this had been going on for many years prior to the spread on social medias sites.  The movements wanted people to donate money to random organizations which people put trust in these movements which some of the funds were being embezzled by the organizations.  Individuals put their faith in these organizations which is hard to build trust over the internet.  The video pulled on people's heart strings and made they victimize these invisible children and make Kony an infamous leader.  Invisible children became a known term and was no stranger to the social media campaigns.  One of the biggest contributors to the publicity of Kony was twitter and Facebook which had almost one million fans.  This was an active and engaging way for people to get the message out their and make people world wide aware of the atrocities going on.  The hashtag #LRA was a common and very well known on Twitter and helped spread the word to people and make this campaign well known.  People posted many videos on twitter or would tweet "for all of those who know who Joseph Kony this one goes out to you all and if you don't watch this video."  People had to trust others on the information being given out and many people conformed to the views that were publicized.  Social media sites have been making it easier to make the world smaller and know the many events or movements going on around the world like the Arab Spring and Occupy Movement.  The social media sites helped keep everyone up to date but also had to put a lot of faith in the information that people were posting.